This project is a speculative social media proposal tailored for the disruptive DNA of AVAVAV. The goal was to generate fresh, engaging, and highly shareable content for their channels by bridging the gap between physical streetwear and digital innovation. Combining official campaign imagery with AI tools and custom Photoshop design, the proposal unfolds into three creative directions presented in different formats.
CONCEPT 1_ STUCK IN THE LOOP
Taking AVAVAV’s official website landing image and using AI to bring it to life, transforming a static campaign shot into an unexpected, active video of the model juggling a football.
CONCEPT 2_ ARCHIVE EVIDENCE
A self-made Photoshop experiment simulating inverted-color X-ray scans of the collection's garments, blended with a raw, graffiti-inspired aesthetic to give the merchandise a punk, digital texture.
CONCEPT 3_ GELATIN RUNWAY
An AI-generated creative concept that takes an existing look from the Adidas collaboration and morphs it into an entirely new, surreal visual direction, expanding the boundaries of the official campaign.